August Berg is based on the inspiring thought of reframing the watch from a passive counter of time lost, to actively inspiring you to spend time on the things that bring purpose, meaning and joy to your life. This appreciation for the time we have – and what we choose to do with it is essential. At August Berg we call it, Timefulness.
More than a watch brand, August Berg strives to make a positive difference in the lives of others. With every watch sold, August Berg gifts 6-months of quality education and, with 20,000 watches sold, August Berg will build a school for kids in local communities in rural Africa through Human Practice Foundation.