About Us

Designa Accessories is a family owned Australian business that has been bringing fashion to time-keeping since 1984. One of Australia’s major watch and jewellery distributors, our distinctive portfolio includes prestigious Australian as well as iconic international brands.

Today, Designa Accessories remains a wholly Australian owned family company specialising in the design, distribution and marketing of leading fashion accessory brands under proprietary and licensed arrangements and supplies to over 1,000 retail outlets.

We have maintained an individual product philosophy when developing campaigns and strategies for all brands in its stable – with emphasis on their individual strengths and points of difference. We have an in-house design team, covering all aspects of this process, including product, packaging, point of sale and catalogues. We’re more than an answer, we’re a solution.

Our beginning

In 1984, Designa Accessories became the first international distributor of any GUESS product outside the USA, including clothes.

Our growth

From humble beginnings in Les and Lyn Veil’s garage at home in 1986, the company has played a significant role in building the GUESS name in Australia from a complete unknown to the leading brand it is today.

Our future

An individual product philosophy is used when developing campaigns and strategies for all brands, with the emphasis on their individual strengths and points of difference.

With a passion for watches; for making people feel good about themselves; Designa Accessories exists not just as an ambition but as an ideal.